The 2019 Subaru Love Promise Customer Commitment Award

We've been nationally recognized for our dedication to our customers and the Subaru Love Promise.

We're honored to receive the 2019 Subaru Love Promise Customer Commitment Award. This award nationally recognizes Subaru retailers who demonstrate excellence in all areas of customer-focused performance. It highlights exceptional customer service that builds lifelong relationships with Subaru owners.

The 2019 Subaru Love Promise Customer Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We believe in being a positive force in something bigger. And it all starts right here in our community. Not just by our donations, but by our actions.

That's why we stay true to our Love Promise Community Commitment by partnering with a wide variety of community nonprofits and charities.

Every year, we join hands with our owners in the "Share the Love" event, giving back to our community-a community that's given so much to us.

So, every day, we strive to ensure our love is felt not just by our customers, but by all in our community. We do this because we feel it is the right thing to do.

We are proud to participate in the Love Promise Community Commitment. We're grateful, not only to be a part of our community, but to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of ­its people.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Sangera Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with local charities and non-profits. We're grateful for the opportunity, not only to be a part of our community, but to serve it as well.

Marley's Mutts, HALT

 Subaru Love Promise Heart

Love Promise Stories from Sangera Subaru

Subaru and Sangera Subaru believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Warming Hearts With Subaru Blanket Deliveries  –  Tamar K

Sangera Subaru and the Central California chapter of The Leukemia & Lymphoma Society (LLS) have partnered to make a difference in the lives of people battling cancer in the Bakersfield community for the third year in a row. Through the Subaru Loves to Care program we were able to provide beautiful blankets, kids’ craft kits and inspiring messages of hope from Subaru customers to patients fighting cancer at AIS Cancer center. Rosario Hernandez Ortiz, Lead Community Outreach at AIS Cancer Center shares the true impact these visits and generosity have. “We always appreciate that Segura Subaru and LLS consider us as recipients of such beautiful blankets. Our patients just love those blankets! They bring them so much comfort!” As we met Talia from Sangera Subaru at the entrance, she shared how excited they were to be participating and felt so fortunate to be able to help. The excitement of this partnership continued as we dropped blankets in various areas, you could see the nurses and staff’s faces light up realizing that the blankets were back. The echoes of excitement and appreciate ring across the halls as we made our way through the facility. A huge and heartfelt thanks to Damon, Hasan, Talia and the Sangera Subaru for supporting LLS and all the patients in our community.

Cheers to Sangera Subaru!  –  Marybeth G

Tehachapi is a small town in the mountains above the bustling city of Bakersfield, California. It is the kind of community where everybody knows everybody and "community" is not just a definition - it is a way of life. People genuinely care about their neighbor … and their neighbor is all around them. Every year, Cheers to Charity - a seven-member, nonprofit organization supported by Sangera Subaru of Bakersfield, raises money to help dozens of other nonprofit agencies assisting residents - battling cancer, poverty, joblessness, human trafficking, special needs, Veteran services and more. In short, Cheers to Charity raises money to give away to other small organizations doing good things for, and in, the place we all call home. These agencies typically do not have the time, nor ability, to raise significant funds. Here is what we do: Annually, the Cheers to Charity committee organizes a “night on the town” fundraiser. The evening features amazing food, fine wines, craft and home-brewed beer, a one-of-a-kind cigar lounge, music and dancing, a silent auction, a photo booth and much more. This must-attend event requires hundreds of volunteers (of which Sangera Subaru employees participate) and has raised and distributed more than $150,000 into the community – in just five years. Not too bad for a small town. Cheers to Charity has funded: playground equipment for children with special needs; wheelchairs and transportation for residents fighting cancer; clothing and equipment for teenagers attending after-school programs; Christmas presents for kids in the foster care system; a way forward for adults trapped in human trafficking and much, much more. Every donation changes the life of someone we know, someone we care about, someone that matters. Therefore, the committee plans and prepares, asks and receives, commits for the long run with both business partners and community partners … to make a visible difference. Some might ask why a dealership in Bakersfield supports a community in the mountains. For us, the answer is easy … one drive through Tehachapi and you will see that our community drives Subaru vehicles. We feel as connected, to Sangera Subaru, as Sangera Subaru feels to us. On the Sangera Subaru website, it reads: "We are proud to participate in the Love Promise Community Commitment. We are grateful, not only to be a part of our community but also to serve and support the causes and passions that are closest to our hearts, right here in our neighborhood. All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people." We are proof positive of that commitment. Without their support, our success would be less and our impact would be diminished. We are thankful. We are proud. We are excited about the year ahead. This year, let us join hands and make a most meaningful difference - yet again! Cheers to Sangera Subaru!

Holiday Meal & Christmas Gala Share the Love Event  –  Lilli J P

Bakersfield Senior Center, Inc., (BSC) is a 501(c)3 non-profit with a mission to help improve the health and well-being of low-income, under-served seniors, and veteran’s lives, by providing them access to better health services and nutrition so that they can live long and strong healthy lives! As members of Meals on Wheels America we provide more than a meal, we provide our souls when providing meals, events, activities, education presentations on nutrition and health. In Kern County, our at-risk population is our elderly and seniors along with children in large families. Food insecurity and access to healthcare are the biggest social determinants affecting Kern County, based upon a number of factors such as isolation, high poverty rate, homelessness, and transportation. In great appreciation of exceptional service, support and commitment, Sangera Subaru Sales Manager, Nick Lightle, partnered with BSC for the 2018 Subaru Share the Love Event for a second year to help fight hunger and isolation amongst our elderly. This year 200 Subaru bags were provided by Subaru for our Holiday Meal Share the Love event which took place December 20, 2018. We handed out over 103 Holiday Meals that included turkeys, and all the amenities for a full dinner. Nick made sure those bags got to BSC in time for the volunteers and staff to fill them with the food the morning of the event. On Friday, December 21, 2018, BSC had a second event where we invited Nick Lightle to be our guest speaker to speak about Subaru Share the Love event, to approximately 66 attendees from the community at large at the Christmas Gala Share the Love event. This event included a Tri-Tip dinner, Best Dressed Male and Female contest, entertainment from Wendell "Music Man" Moore from Los Angeles, and dancing. Everyone enjoyed themselves and was especially grateful when they all left the event with Subaru bags filled with holiday treats. Thank Nick Lightle, for all your help, support and commitment to the Bakersfield community.

Sharing Hope One Blanket At A Time  –  Tamar K

One of the greatest parts of teaming up with Sangera Subaru for blanket deliveries is getting to meet and connect with members of the community we might not have otherwise not have had the chance to connect with. What we learned about Sangera Subaru is how caring the entire staff was. When we met them at the dealership, the whole team went above and beyond to help us load the cars and head over to the AIS Cancer Center. After loading up the cars, Aleka and Nick from Sangera Subaru helped us deliver the blankets at AIS Cancer Center. We had the chance to visit with patients and their families in the waiting room. As we passed out blankets, you could see their faces light up with joy and hope getting the blankets. What made the delivery even more meaningful was the chance to work with Aleka and to hear her personal story of why she wanted to be a part of the delivery. Thank you Sangera Subaru for being such generous supporters in our community!

Sharing the love for a cure!  –  Sheila V

I have bought 2 cars from Bakersfield Subaru, and have brought my father in to buy one from Thomas Owens. Thomas always makes us feel like old friends. From start to finish through financing I walked away feeling like I made the right choice! Love my car, my salesman Thomas, and the dealership. Last week, end of May 2018, was driving by and stopped to ask if the dealership could donate prizes for our local poker run to raise money for Relay for Life Tehachapi,and the fight against cancer. Because of their generous donation along with others, Big Papa's Steakhouse's June 2nd, 2018, 3rd annual poker run was a huge success! Subaru of Bakersfield thank you for always showing the LOVE! Subaru owner for life! Love my car! Sincerely, Sheila Villarreal and Big Papas Steakhouse!

Sangera Subaru Provides for Scleroderma Patients  –  Hassan

Sangera Subaru partnered up with the Scleroderma Foundation, Southern California Chapter to gain awareness of this disease and help spread the love to patients living with this disease. Scleroderma is an auto-immune disease that causes the body to stiffen due to an overproduction of collagen. This collagen build up can effect the entire body inside and out, including all the internal organs and connective tissue as well as the skin. To date, Scleroderma is the most fatal of all auto-immune diseases and affects more than 300,000 people in the U.S. Our mission is to save lives and CURE Scleroderma through programs committed to Research, Support, Education and Advocacy. Sangera Subaru and the wonderful people that work there stepped up to the challenge and joined us in this fight by bringing awareness to the disease and help support every aspect of our mission. More people than ever now know about the disease and the Foundation. This commitment is what sets our local Subaru apart form all the rest. With a warm heart THANK YOU Hassan, Nick, Damon and the rest of the Team at Sangera Subaru!

A Partnership of Hope  –  Randy M

Covenant Coffee is a social enterprise of Covenant Community Services (Covenant). At Covenant, our mission is providing hope and love to abused and neglected children. Through partnership with caring individuals, giving corporations, faith communities and generous volunteers, we are restoring shattered lives and transforming generations. Covenant is excited to share about how Sangera Subaru is fullfilling their love promise. In September of 2015, Sangera Subaru provided a delivery car for our coffee company. This beautifully wrapped Impreza will enable former foster youth to work as delivery drivers, practice for drivers license tests, and make service calls to offices, cafes and restaurants. One of the hashtags on the Covenant Coffee Subaru is #hopeinacup. Sangera Subaru has lived up to their "love promise" by caring for the community and for former foster youth. The sponsorship of a vehicle is more than a tangible method of "giving". The sponsorship and partnership gives hope as it proclaims to foster youth that the community cares ... that Sangera Subaru cares! This generous partnership speaks loudly and clearly of the community commitment and fulfillment of the "love promise" by Sangera Subaru. We proudly drive a Subaru and will share this story at every event on our journey of hope!

North of the River Meals on Wheels Project  –  Mishelle U

The North of the River Meals on Wheels project is designed to deliver meals to homebound seniors in the greater Bakersfield area. Monday through Friday, meals are provided to approximately 250 seniors who require assistance with one of life's most basic needs: food. These meals provide sufficient sustenance for those whom would otherwise be unable to provide this for themselves, thus significantly decreasing some of the major health issues associated with poor nutrition. While the program touts food, "Meals on Wheels", that is only one facet of the program. Our drivers are in many cases, the only connection to outside services. Homebound seniors are often over looked, and their problems may go unheeded. Daily delivery of balanced meals provides a unique opportunity for this growing senior community to interact with our drivers on a consistent basis. This provides informal daily checks with the program participants and acts as a conduit of information for a variety of services within the community. We communicate with the families or other emergency services should the need arise. Although the program name suggests it is primarily a food delivery program, Meals on Wheels is so much more; Contact, interaction and communication. Reminding those that have been locked away from society that they not been forgotten and have value in our world.

Have Trailer Will Travel  –  Chelley K

Even in far-away Tehachapi (45 minutes from Bakersfield) we knew about Subaru's Share The Love advertising. So, I contacted Sangera Subaru about a 5k run we are having on Oct. 5 to support spay/neuter efforts in Tehachapi. I got a call from Hassan and picked up a check from him. I also introduced him to a puppy I had just bought off a pan-handler in Bakersfield while at a meeting to stop animal abuse. Hassan fell in love with the puppy and named him - Subie! For Subaru. Hassan invited our organization to Sangera's Customer Appreciation Day on Sept. 12, 2015. We brought our adoption trailer and 6 dogs. It was an incredibly hot day but the event went really well and we adopted 3 of our dogs to Sangera employees! One of those is Subie! We are very excited to have our little Subie going to a Sangera employee.

Sangera Subaru helps athletes with scholarships.  –  Bert P

We are very honored to have Sangera Subaru help us, a local youth soccer club, by providing scholarships to youth soccer players aspiring to go to college. With Subaru's help, young athletes are given the chance to play and be seen by college and professional scouts and have an opportunity to continue their education and develop into outstanding adults. Without the help of organizations, like Sangera Subaru, these young athletes would not have this chance. Thank you Sangera!!!

Mutts Need Love Too!  –  Zach S

Hassan Halevy and the crew at Sangera Suburu in Bakersfield have rated us like family like the moment we shook hands. I mean that, without overstatement or platitude. He and others are fans of the work we do in Kern County and let us know it as soon as we walk through the door. It's easy to feel like an outsider when you've been working all day with dogs and poop in 100+ degree heat and youre getting ready to walk into a spotlessly clean dealership, but they NEVER made us feel that way. Don't take this the wrong way but I don''t generally like car salesman but Hassan quickly established himself as a friend--a bro--a genuine man, who genuinely cares about us, our cause, and how he can help our community. He messages me when he sees I'm having a bad day and he is interested in being a part of our lives outside of the lot. He is a true gentleman and represents his company well. Personally I have always wanted a Suburu (its my favorite constellation, the story of the 7 sisters, pleiades etc.) because of what the car represents: durability, safety, adventure, legacy,sport (snowboarding, surfing, biking etc). Working with them on this project, I can see why they have grown to be such a successful company despite having such a difficult mission. The Share the Love event has allowed Marley's Mutts Dog Rescue to venture into the poorest neighborhoods in Bakersfield to provide low cost or no-cost spay and neuter the neediest of families, fixing nearly 2,000 dogs in the last year.

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